Our conference takes a broader look at digital developments and communication challenges in museums, and aims to bring good examples from the recent years.

The conference is free to attend but registration is required. To register, please follow the link below:

Conference program:

*December 14. (Wednesday)

10.00 – 10.15 Welcome

10.15 – 10.45 Keynote speaker of the day – Michael H. Faber (President of AVICOM, DE): Communication and mediation: digital, analogue, personal? About Must-Have, Nice to Have and Nonsense

10.45 – 11.05 Michael Louis Eulenstein (ICOM/AVICOM, DE): The COVID-19 challenge – museums and their digital engagement in times of crisis

11.05 – 11.25 Mácsai Ágnes (Kulturális Értékelés, HU): More than a summary – Evaluation

11.25 – 11.55 Bayer Árpád (Open History, HU): Museums can use games

11.55 – 12.15 Q&A

12.15 – 13.45 Lunch break

Virtual Reality and Interpretation

13.45 – 14.05 Claudio Beorchia PhD (Interdisciplinary Artist, MUSEar project, IT): Other voices, other gazes

14.05 – 14.25 Mgr. Jakub Jiřiště (National Film Museum, CZ): Virtual Reality at the Dawn of the Modern Era?! Educational Use of VR in NaFilM: National Film Museum

14.25 – 14.55 Mirco D’Alessio (Polytechnic University of Marche, IT): The archaeological area “I Pini” of Sirolo-Numana. The Tomb of Picenum Queen

14.55 – 15.10 Dr. Kamila Oles (University of St Andrews, GB): Culture power to inspire development in rural areas: Virtual ORKNEY NORTHERN ISLES exhibit platform

15.10 – 15.35 Q&A

*December 15. (Thursday)

Museum projects

10.00 – 10.30 Keynote speaker of the day – Artur Šilić PhD. (NOVENA d.o.o., HR): MUSEAR platform: from conception to implementation

10.30 – 10.50 Bőczén Árpád (Kulturális Örökség Menedzserek Egyesülete/Association of Cultural Heritage Managers, HU): Education, experience and so what?

10.50 – 11.10 Anna Maria Marras (University of Turin, IT): Conversational assistants, chatbot: how language technologies interact in the everyday life of museums

11-10 – 11.20 Szünet // Break

11.20 – 11.50 Dr. Mohamed Ismail Ibrahim (ICOM, ET): Virtual Museum of Tutankhamun

11.50 – 12.10 Mg. A. Aleš Kapsa (J. A. Comenius Museum, Uherský Brod, CZ): The Labyrinth and the Theatre on the Stage of the World

12.10 – 12.30 Nagyné dr. Batári Zsuzsanna (Szabadtéri Néprajzi Múzeum, HU): Creative and Digital Exhibition Installations in the Hungarian Open Air Museum’s new Transylvanian Building Complex

12.30 – 12.50 Parádi Andrea (Petőfi Irodalmi Múzeum, HU): Exhibition of a novel / Intangible layers on tangible walls

12.50 – 13.10 Q&A

13.10 – 14.40 Lunch break

14.40 – 17.00 MUSE.ar Workshop

Our focus is on interpretation and how digital planning and online presence—whether it is audience engagement or virtual exhibitions—, can support or complement the work of museums.
Among the speakers of the conference, we will host renowned Hungarian and foreign experts who will share their experiences and thoughts about museums in the 21st century with the audience and their colleagues.

We are particularly pleased that AVICOM (ICOM International Committee for Audiovisual, New Technologies and Social Media) has accepted our invitation to the conference as an associated partner, and that several of their representatives will honour us with their presence and presentations. As one of their objectives is to make museum professionals aware of and better informed about the usefulness and potential of audiovisual and new technologies, their presence will guarantee useful and meaningful opportunities for professional debate and exchange of ideas.


– Get an overview of trends and possibilities in communication, audience engagement, and heritage interpretation
– Inspiration about the new possibilities that digital technology offer museums
– Good examples and out of the box ideas from the recent years
– Connect with like-minded professionals


During the workshop, participants will get an insight into the development of the MUSE.ar project and try out the MUSEAR platform.
The MUSEAR platform is a multi-module digital system that enables easy creation, maintenance and consumption of multimedia mobile applications. The primary purpose of the MUSEAR platform is to facilitate the creation of digital narratives in the field of cultural heritage (museums and galleries) and tourism.
The MUSEAR platform was developed by IT experts, heritage interpreters, and creators who express themselves in digital media.

The language of the conference is English, but Hungarian simultaneous interpretation will be available for participants. The workshop on the 15th December will be held in English without translation.